New Product Reviews: Best Practices

As a blogger who writes new product reviews at, I want to share my best practices that make my reviews reliable and authentic. In the world of blogging it is important to be honest and accurate in all of our blog posts especially when writing new product reviews. The brands I work with expect me to share my experience with their product and I strive to do that.


Having guidelines for new product reviews is the most helpful way to maintain best practices. One of the guidelines is the product itself. I weed out items that don’t meet my readers’ needs and that I don’t feel comfortable writing about. The only items I’ll review are family friendly products. If I were to relate that to movie ratings I would only accept G rated and possibly PG rated items.

I will not review a product that I don’t have access to. A brand has to ship me toys, beauty products, books, clothing, etc. If I can’t use it how can I recommend it to others? How do I know if there’s something wrong with the design or if the fit isn’t right? It’s not possible to write a new product review without the product. That’s just plain old common sense.

Taking photos to showcase the item is something I try my best to do. It’s helpful when readers can see something besides a stock photo. I’m not the best photographer but I do what I can. It’s like the old adage, “A picture is worth a thousand words”.

Writing in my own voice keeps readers coming back for more. This means that when I write new product reviews I write like I speak. I don’t use big words to impress people and sometimes my emotions come through, yes even when I’m writing about an item! It also means that I am an original writer. I want to stand out from the crowd, not sound like the other bloggers writing about the same topic. One of my best practices is to write my review without reading other reviews first.

I don’t write an ad; instead I tell a story and sometimes share the experience from someone else’s point of view. If I am reviewing a video game and my tween daughter is the one who played it, I’ll ask her questions about the game. Sometimes she’ll write most of the new product review. Another example is when writing a book review I offer how the book has inspired me or caused me to make changes in my life.

To avoid errors and to be sure that posts are well written,  spell check and grammar check are always used. Since I’ve been writing new product reviews for over 5 years and brands keep coming back for more, I know I’m using best practices.

Other bloggers that I recommend:

image credit – Dominik Gware

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Connie Roberts

Professional Blogger
Living in the Tampa Bay area, I'm lucky enough to see beautiful sunsets almost every day. Although life can be difficult at times, focusing on the positive and being with my family is what gets me through.

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I may receive monetary compensation or other types of compensation for my endorsement, recommendation, and links to any products or services from this blog. This site may contain affiliate marketing links, which means I may receive a commission on sales of those products or services that we write about. The editorial content is not influenced by advertisers or affiliate partnerships. I always provide you with my own thoughts, concerns, and recommendations about the subject matter on this blog. This disclosure is provided in accordance with the Federal Trade Commission’s 16 CFR § 255.5: Guides Concerning the Use of Endorsements and Testimonials in Advertising.


  1. I love this Connie. I think using the “Story Telling” approach is the most authentic. We can see, relate, and understand your thoughts. Hope to see you soon, it has been way too long.
    Beth wrote this fabulous post..Disney Inspired OctoberMy Profile

  2. I like your reviews- always have because they are honest. One of the things that ‘turns me off’ to a blogger is seeing ads like you said. I dont believe very many products could be a 10 out there and I wouldnt expect to see a perfect rating with everything reviewed.

  3. These are great tips Connie! Thanks for sharing.
    Andrea (Lil-Kid-Things) wrote this fabulous post..Register to vote before it’s too late!My Profile

  4. Great suggestions! I agree!
    Lisa wrote this fabulous post..Ringling Bros. and Barnum & Bailey® Presents DRAGONS Giveaway! #ChiRinglingMy Profile

  5. I type as I would talk too. Sometimes it comes across a little country but I keep it real yet professional. Great tips!
    Mama Bee Does wrote this fabulous post..Mission Autism United- TOMS eye wear give away 1 for you 1 for a friendMy Profile

  6. Great tips. I hate when companies think I should post a review based on some high-res images.
    Lindsay wrote this fabulous post..Coinstar Marriott eTravelCard GiveawayMy Profile

  7. Agreed Connie! I turn down many more product reviews than I actually do because I want the products to be what my readers need.
    Cindy wrote this fabulous post..Lincoln Sneak PeekMy Profile

  8. Thanks for the mention 😉 What great tips!
    Kelli wrote this fabulous post..Food Is The Greatest Thing Since Space Travel!My Profile

  9. Photos are SO important in reviews! I even use photos in my app reviews LOL
    Jenn wrote this fabulous post..Does the Tria Hair Removal Laser Really Work ? It Does For Me!My Profile

  10. These are all great tips/points. I especially agree with photos. I am not a fan of product reviews which only use stock images of the product. How do I know you really tried the product if there’s no photographic proof? Great article!
    Ashley wrote this fabulous post..Stride Rite’s Royal Rite Fit Event and Perfect Fit Sweepstakes #DisneyInHomeBloggers #CinderellaMy Profile

  11. What a great post! These are all wonderful tips. You are a great blogger and it’s wonderful to hear that the brands recognize it as well.
    Tesa wrote this fabulous post..Easy Buffalo Chicken Chili RecipeMy Profile

  12. I will only review products that I think my family will love and hopefully my readers will love too.
    Lolo wrote this fabulous post..Morning Latte Makes My Breakfast Better #LatteLove @MilkMustacheMy Profile

  13. Great tips and advice!!
    Hanan wrote this fabulous post..Crock Pot Ham and Potato Soup Recipe + Ultimate Recipe Challenge #GiveawayMy Profile

  14. this is very hellpful. you’re a expert!
    pammypam wrote this fabulous post..The Black Count and Alex Haley- FLTWMy Profile

  15. Thanks for the insight! Great tips!


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