As a blogger who writes new product reviews at BrainFoggles.com, I want to share my best practices that make my reviews reliable and authentic. In the world of blogging it is important to be honest and accurate in all of our blog posts especially when writing new product reviews. The brands I work with expect me to share my experience with their product and I strive to do that.
Having guidelines for new product reviews is the most helpful way to maintain best practices. One of the guidelines is the product itself. I weed out items that don’t meet my readers’ needs and that I don’t feel comfortable writing about. The only items I’ll review are family friendly products. If I were to relate that to movie ratings I would only accept G rated and possibly PG rated items.
I will not review a product that I don’t have access to. A brand has to ship me toys, beauty products, books, clothing, etc. If I can’t use it how can I recommend it to others? How do I know if there’s something wrong with the design or if the fit isn’t right? It’s not possible to write a new product review without the product. That’s just plain old common sense.
Taking photos to showcase the item is something I try my best to do. It’s helpful when readers can see something besides a stock photo. I’m not the best photographer but I do what I can. It’s like the old adage, “A picture is worth a thousand words”.
Writing in my own voice keeps readers coming back for more. This means that when I write new product reviews I write like I speak. I don’t use big words to impress people and sometimes my emotions come through, yes even when I’m writing about an item! It also means that I am an original writer. I want to stand out from the crowd, not sound like the other bloggers writing about the same topic. One of my best practices is to write my review without reading other reviews first.
I don’t write an ad; instead I tell a story and sometimes share the experience from someone else’s point of view. If I am reviewing a video game and my tween daughter is the one who played it, I’ll ask her questions about the game. Sometimes she’ll write most of the new product review. Another example is when writing a book review I offer how the book has inspired me or caused me to make changes in my life.
To avoid errors and to be sure that posts are well written, spell check and grammar check are always used. Since I’ve been writing new product reviews for over 5 years and brands keep coming back for more, I know I’m using best practices.
Other bloggers that I recommend:
- Kelli from 3 Boys and a Dog offers parent resources and consumer product reviews.
- Bridgette from The Experimental Mommy has a top product review site.
image credit – Dominik Gware