More Information – Share Your Breakfast With Kellogg’s

Recently I wrote about the Share Your Breakfast program with Kellogg’s. Now I want to provide you with more information after our live chat on The MotherHood.

On March 1st, TheMotherhood hosted its first-ever Kellogg virtual breakfast via LIVE video feed with Kellogg Senior Brand Manager Trinh Le and pediatric cardiologist Dr. Reginald Washington, chair of the board of Action for Healthy Kids.

You can read the summary to get an overview of the conversation, watch a recording of the broadcast in the video player above, and/or read through participants’ comments and questions by clicking the “View Talk” button.

About Share Your Breakfast

“We [at Kellogg] are partnering with Action for Healthy Kids – and all of you – because we want to share breakfast with kids who might otherwise miss out,” said Trinh, starting the discussion.

BreakfastOne way Action for Healthy Kids supports their cause is by providing funding directly to school districts to expand or initiate school breakfast programs. To learn how you can further help kids and schools, visit Action For Healthy Kids. The goal is to raise one million breakfasts by the beginning of the next school year, or $200,000.  I learned that $1 donated is equivalent to five school breakfasts shared through the grants distributed by Action for Healthy Kids.

More Details About Sharing Your Breakfast

Option 1: Online with photo
– Head over to Kellogg’s Share Your Breakfast
– Find the upload station in the yellow band and click ‘browse’ to find your photo (You can also click the link to take a photo with your webcam!)
– Be sure that your photo is a JPG or PNG file, that it’s no more than 3MB and that no recognizable logos are included
– Fill out all the information, agree to terms and click ‘upload’!

Option 2: Online with no photo
– Head over to Kellogg’s Share Your Breakfast
– Find the upload station in the yellow band and type in a description of your breakfast in the box provided
– Fill out all the information, agree to terms and click ‘upload’!

Option 3: Text message
– Text the word SHARE with a photo or description of your breakfast to 21534
– Be sure that your photo does not include any recognizable logos.
– Message and data rates may apply. See your carrier for details.

Option 4: Twitter on March 8th ONLYNational Breakfast Day
– Share a photo or description on Twitter using the #ShareUrBreakfast hashtag
– Will only count on this day

Why This is Necessary

According to national statistics, 50 million adults and 17 million children are living in food insecure households. Shockingly, that means 23 percent of children in this country are impacted by hunger. And of those kids, a staggering number simply are not getting the food and proper nutrition they need to grow and do well in school.

Breakfast programs in schools help ensure that all kids get a morning meal.  “We know breakfast gives your brain a head start in getting ready to learn,” said Dr. Washington.  He noted that kids become better students and citizens, and are less likely to have health problems, when they eat breakfast.

Action for Healthy Kids is working on innovative ways to get kids more access to free breakfast, whether it’s breakfast in the classroom, or universal free breakfast to remove the stigma of coming to school early for a free meal.

“One of the statistics that was really telling is that fewer than half of the kids who qualify for free or reduced price breakfasts are actually taking advantage of that,” said Trinh – one reason Kellogg is working with Action for Healthy Kids to help fund programs that would remove the stigma of accepting free breakfast.

Other Ways to Get Involved

“Parents cannot assume that schools and teachers … are doing their part,” Dr. Washington commented. “Parents have an obligation to make sure their kids are getting the best nutrition and exercise possible.”

You can find out which schools in your area participate in breakfast programs by visiting the Food and Research Action Centers website or the Action for Healthy Kids website. Dr. Washington also suggested asking the principal of your child’s school if they are part of the Action for Healthy Kids network.

The Link Between Childhood Obesity and Hunger

Dr. Washington explained that hungry children often eat fatty foods or other unhealthy foods to fill them up when they do get a meal. If they don’t eat breakfast and get lunch, they’ll reach for the fries and burgers to get satisfied.

Please take time to view the video and to share this updated information about the Kellogg’s Share Your Breakfast program.

I’m being compensated by Kellogg and The MotherHood for my time to share this information and take part in the Virtual Breakfast. All opinions are my own.

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Connie Roberts

Professional Blogger
Living in the Tampa Bay area, I'm lucky enough to see beautiful sunsets almost every day. Although life can be difficult at times, focusing on the positive and being with my family is what gets me through.

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