Our first speaker on day two of Disney Social Media Moms 2011 was Matt Jacobson, Director of Marketing at Facebook. The actual “conference” part of the event was held in the Grand Floridian Conference Center, fitting I’d say! Matt spoke to us about sharing our stories, especially our blog posts on Facebook to help gain new readers.
Matt was the eighth employee of Facebook and is the father of twin girls. He spoke to us in an informal way and was laid back, which made his talk easy to comprehend. I liked that he didn’t use a lot of jargon that can get me confused at times. His main topic was how Facebook can help us get our writing discovered. According to Matt, first the web was about browsing, then it was about search, now it’s about discovery. Facebook can help you get your blog posts and you discovered by its 500 million users and many more added each day.
Matt Jacobson, Director of Marketing at Facebook
The simple formula to get discovered is the following:
Step 1: Create a Page and post your blog stories. (Matt suggested using Notes which I use for my blog page. For my personal page, I use an app called My Blog Post)
Step 2: Integrate Social Plugins on your blog.
Step 3: Advertise to target new moms and build your business.
Step 4: Use insights to better understand your audience.
Matt shared a video of a story about the 93 Dollar Club that had me teary eyed. A mom, Carolee Hazard, saw another mom, Jenni Ware, at the grocery store who lost her wallet and couldn’t pay for her groceries. Carolee paid for Jenni’s groceries which came to $207. The next day, Carolee got a note and check in the mail for $300. Carolee posted on Facebook about the extra $93, which turned into a group who donated over $53,000 to the Second Harvest Food Bank. Visit the page and watch the video for yourself. This is an example of why I love Social Media!
You can share your own Facebook stories, which can create a movement, get your idea discovered, or connect you with people like you. Matt suggested that you keep your personal and business profiles separate, keep up to date on the privacy settings and only accept friend requests from people you know.
Matt Jacobson took questions from the audience and promised to help those that he couldn’t answer right then and there.
I paid to attend the Disney Social Media Moms Celebration. In exchange for my registration fee, I received deeply discounted rates on hotel, park tickets, events, meals, and swag. I am not required nor was I asked to write about the events by Disney or any other brands, celebrities, or speakers affiliated with the event. All opinions are my own.
