I have been amiss about keeping up with my blog stats and am realizing what a mistake this has been. Since I’m being pitched more often and am seeking sponsorship for BlogHer and perhaps other conferences, I realize how important stats are, even though I could care less about them.

It’s easy to say that numbers don’t matter, but because I want to monetize my blog and  work with companies, numbers do matter to them. I learned a great deal from what Chris Brogan said about not selling blog stats, instead show companies that you can sell products and have new ideas. The honest truth though is that companies aren’t “getting” this just yet.

So I’m looking for a tool to measure my stats, but I’m also measuring my social media reach through Twitter mainly. I’ll be coming up with a media kit soon. This will make it easier for me to provide the information quickly to companies that I chose to work with.

I may not know my blog stats right now, but I will soon. I do know that my social reach is very good and getting better each day.

This entry was posted on Thursday, March 4th, 2010 at 11:37 pm and is filed under Blogging, Social media. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.